None of the products that I used ever broke me out and each one lasted for hours on end without needing any touchups. To put it simply, Rare Beauty's amazing products passed my test with flying colors. How long does each product last without smudging or fading?.I have a high standard when it comes to cosmetics, so here are the criteria that I thought about while testing out Rare Beauty's Foundation, Concealer, Liquid Liner, and Liquid Blush: At first glance, it may seem like any average cosmetics brand, stocked up with the usual neutrals and red lippies, liquid blushes, and more, but there's so much more to Rare Beauty than most celeb beauty brands bring to the table. If we could choose only one celeb beauty brand to stock up on for the rest of our lives, it would be Rare Beauty by Selena Gomez for its impressive roster of formulas that work better than their pricier luxury counterparts. Available exclusively at Sephora, Gomez's collection of lush lippies, vibrant eyeshadow palettes and more may be eye-catching, but what truly makes this celeb-backed brand stand out is Gomez's support of mental health awareness through Rare Beauty's Rare Impact Fund. What's the buzz about?Ĭelebrity-owned beauty brands are nothing new, but Selena Gomez decided to take her new role as a cosmetics entrepreneur to the next level with her brand, Rare Beauty.

Gomez’s venture into the world of beauty is gaining hype, not only from hardcore Selenators but also from influencers and beauty editors. Rare Beauty by Selena Gomez, which launched in September of 2020, has caught everyone’s intrigue, from Elle's beauty editors to major beauty gurus like Manny MUA, as one of the hottest celebrity-owned beauty brands of the moment. With this series, we're testing such products to conclude one thing: Does it live up to the hype? What's everyone talking about? Some products show up everywhere: subway ads, Instagram, celeb endorsements.

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